Creative direction, visual identity and packaging design for Larsen Strings, Danish manufacturer of premium orchestral strings trusted by professional musicians worldwide. The objective of this project was to refine the brand identity and redesign the packaging system to better reflect the company’s Scandinavian heritage, technical precision, and acoustic warmth — while improving clarity, hierarchy, and shelf presence. The redesign positions Larsen Strings as a contemporary premium brand rooted in craftsmanship and engineering excellence.